Effective & Different

ethical guidelines

At Coach-Executives, we fully respect the ethical guidelines of the profession. Our Coaches have the set of essential coaching competencies that characterize professional effective coaches: authentic, respectful, constructive, result oriented, reliable, accountable, self-aware, trustful, concrete, non-judgmental, empathic, challenging among all competencies.

Our Coaches have a firm grounding in business knowledge and competencies at executive and international level in France, Russia, Thailand and other countries.


Quality is never an accident; it is always the result of high intention,
sincere effort, intelligent direction and skillful execution;
it represents the wise choice of many alternatives


William A. Foster

Our Process

Our coaching process

Our coaching process consists in a series of “coaching sessions” which will help you to:

  • Define your goals and expected outcomes to reach
  • Evaluate the situation, gather needed details and information
  • Generate and evaluate possible options
  • Balance priorities
  • Identify inner resources, capabilities and experiences
  • Identify and learn how to avoid negative patterns and limiting thoughts
  • Define an action plan with deadlines
  • Give and receive feedback of each coaching session
  • Each session is structured with a result oriented agenda, a follow-up on previous meetings and actions taken between each sessions.

Our Code of ethics

Ou code of ethics

Coach-Executives follows the code of ethics, based upon the International Coach Federation Standards of Ethical Conduct.

In addition to significant business experience at senior levels Coach-Executives coaches have all been trained and certified by leading recognized Coaching schools. They all continue to train in new skills, tools and approaches to secure a high level of professionalism and expertise.

To guarantee a high-level of quality for our coaching services, our coaches are supervised on regular basis with experienced supervisors in accordance with industry practices. This maintained learning and development dynamic ensures that we bring you the best.


But, conscience asks the question, ‘Is it right?
And there comes a time when one must take a position that is neither safe, nor politic,
nor popular but one must take it because one’s conscience tells one that it is right.


Martin Luther King, Jr.

About Us

Marie Lucchini is a Certified Executive Coach who strives for meaningful impact and results. She specializes in Executive & Team coaching, Career Transition coaching, Leadership Development and Cross-cultural coaching.

Marie brings her cross-cultural, international business “hands-on” experience combined with her coaching experience rooted in 24+ years of career in France, Russia and Thailand.

Marie is recognized for building close pro-active and result oriented relationships with her clients. She guides them to discover and boost their intrinsic motivation, unleash their capacities, develop their strategic thinking, leadership and interpersonal skills to reach their full potential, maximize their effectiveness and produce high impact results both in their personal and professional life.

On a more corporate level, Marie helps companies to develop, motivate and retain their key and high potential talents.

Marie started her own coaching and online coaching practice in Thailand back in 2012 working with startups as well as fortune 500 groups across South-East Asia on subjects such a talent and leadership development, executive career transition/integration, strategic thinking and planning, time management, communication skills among other topics.

From 2005 to 2011, at Brainpower-BPI Group Moscow, Marie headed the Executive Search Department before becoming Deputy General Director in charge of the external HR Services Department (executive & team coaching, leadership development, assessment, outplacement, HR processes reviews) serving global groups among which: Air France, Air Liquide, Alcoa, Alstom, Biocodex, Chanel, Decathlon, Dior, G.E., Hachette Filipacchi, Lafarge, Leroy Merlin, L’Oréal, LVMH, Natixis, Praxair, Renault Avtovaz, SEB Group, Veolia, Yum,…

Prior to pivoting to executive coaching and leadership development, Marie had a successful operational business experience within small and large organizations, in Russia and France. First as founder and Managing Director of Euraffaires SARL France (Marketing and communication agency). Then, as founder and Managing Director of Isis Ltd Moscow, where she successfully developed Guerlain’s presence and sales on the Russian market. Later she acted as Marketing Director in Denview Ltd Moscow, Remy Cointreau/Maxxium’s Russian subsidiary and acted in the capacity of Russia & CIS Consultant/Retail Operation Director for Dufry Travel Retail Group.

Marie is also active in several business and professional organizations, as a Board Counselor of the Franco-Thai Chamber of Commerce, Bangkok where she co-chairs the “Luxury and Lifestyle Committee”. She was appointed as French Foreign Trade Advisor in Bangkok. Since 2001 she also is supporting the development of the Francoise Dolto’s Green Houses activities in Russia.

Marie graduated from ISEA Business School – EDC Group, Paris. Graduated from ICH (Human Communication Institute) Paris as Counselor in Psychology and Psychotherapist. She is a Certified Coach, Coach Academie (Labeled & accredited FFP, OPQR, FFC Pro & IAC), trained in NLP coaching. Marie is a Motivational Maps™ Practitioner. She speaks French, English, Russian and Spanish.

Marie Lucchini


“My goal was the improvement of my management skills. I did entirely reach my goals thanks to my coaching. My coaching with Marie helped me a lot in understanding what steps should be taken in order to reach my goals. Now, this depends on me. It really exceeded my expectations, and it was useful not only business wise, but as well helped a lot in recognition of the right balance in life”.

(Head of Department, International Bank, Russia)

“Overall, I am thoroughly thrilled with my coach Marie Lucchini. The most obvious effect coaching has had for me is that I now feel I am much more assertive and confident. My coach is very professional and allowed me to see the world through new eyes. Thank You!”

(GM, Industrial International Group, Russia)